Apple’s 2025 Plan: iPhone Overhaul, Smart Home Push and AI Catch-Up

Apple event in 2024.
Photographer: David Paul Morris/Bloomberg

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By Mark Gurman

January 12, 2025 at 1:00 PM UTC

This article is for subscribers only.

Apple plans a loaded 2025, with plans for an overhauled iPhone line, new AI features, a smart home push and updates to products it hasn’t refreshed in a while. Also: The company’s latest CFO takes the job; new stores in Miami and China are opening; and Dell shamelessly copies Apple’s playbook in major PC rebrand.

Last time in Power On: Apple explores a Face ID doorbell and lock device in expanding smart home push.