Big Tech
Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again
- Product names like ‘XPS’ and ‘Inspiron’ will be killed
- Customers prefer simpler names, COO Jeff Clarke says
The Dell Pro 13 and 14 Premium family of laptops.
Source: Dell Technologies Inc.
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Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand.
Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in its new generation of devices, the company announced Monday ahead of CES, the annual consumer electronics show happening this week.