Apple Uses iPhone 15 Event to Begin Pivot Toward a Vision Pro Future
Apple’s Vision Pro is set to be released early next year.
Photographer: Philip Pacheco/BloombergThis article is for subscribers only.
This week, Apple announced the iPhone 15 and new watches, as well as AirPods that charge via USB-C. But something more important happened subtly: The company began pivoting away from the iPhone to an ecosystem built around the Vision Pro headset.
Last week in Power On: Apple bets on titanium and cameras to nudge buyers toward pricier iPhones.