Apple Bets on Titanium and Cameras to Nudge Buyers Toward Pricier iPhones

The iPhone 14 Pro line.Photographer: Prakash Singh/Bloomberg

Apple is set to unveil the iPhone 15 on Tuesday, alongside updated watches and AirPods. And once again, the company will be prodding users toward pricier models — helping boost revenue at a time when it’s sorely needed. Also: Apple grapples with turmoil in China just days ahead of the launch event, and Sonos debuts a new portable speaker.

Last week in Power On: Apple is set to embrace an iPhone 15 charger change it never wanted. Paid subscribers got to hear about the iPhone Pro’s new colors and whether a jumbo iPad is still in the works.