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Aisha ‘Pinky’ Cole, Vegan Evangelist

Her irreverent burger chain raised $25 million in May in a funding round that valued Slutty Vegan at $100 million.
Pinky Cole 

Pinky Cole 

Photographer: Melissa Alexander for Bloomberg Businessweek

Slutty Vegan is known for its overstuffed burgers with names like Ménage à Trois, Hollywood Hooker and One Night Stand. The enterprise has grown from a single food truck in 2018 to a mini-empire: Aisha “Pinky” Cole started this year with four locations, and by the end of 2023 she plans to have at least 20 more. (She’s targeting the Southeast.) The outpost she opened in Brooklyn in September attracted hourslong waits, prompting Eater New York to declare, “Slutty Vegan’s Brooklyn Opening Was Sexy Meatless Chaos.”

The burgers take patties from Impossible Foods Inc. and Beyond Meat Inc. and dress them up with toppings such as vegan bacon and cheese, caramelized onions and a secret-recipe Slut Sauce. Celebrity fans include Snoop Dogg, Tyler Perry and Danny Meyer, the man behind Shake Shack, whose Enlightened Hospitality Investments led the funding round.