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The Secret Sauce That’s Made Slutty Vegan a $100 Million Chain

CEO Pinky Cole is poised to open restaurants in more US cities and has a plan to help other burgeoning businesses while doing so.

Slutty Vegan founder Pinky Cole holds a burger dripping with the infamous slut sauce.

Slutty Vegan founder Pinky Cole holds a burger dripping with the infamous slut sauce.

Photographer: Lexi Scott/The Washington Post via Getty Images

Atlanta was once the only city where you could have a One Night Stand and then come home to your spouse and brag about it — but soon you’ll be able to do it in cities across the US. That’s because the One Night Stand, a trademarked vegan burger, has become one of the most popular culinary offerings from an expanding Atlanta chain: the Slutty Vegan.

No, it’s not a diet-conscious strip club. It’s a fast-food restaurant with the energy of a strip club. When you enter, pretty much everyone behind the counter is dancing, including the people flipping the vegan burgers, in matching black, yellow mustard and ketchup red uniforms. The soundtrack is early Atlanta hip-hopcirca Lil Jon and & The East Side Boyz. The Slutty Vegan staff yells out a hearty welcome as you approach the register as if you’ve just scored a touchdown. After ordering a One Night Stand, or a Super Slut, or a Heaux Boy (a play on the Po’ Boy, but with vegan shrimp) the person taking your order will ask if this is your first time and where you’re from. Your answers will be repeated — no, blared, out across the restaurant and the staff will erupt in cheers again.