A Gift Guide for the .0001%
At Bloomberg Pursuits, we understand: Life’s luxuries may make sense for most on your list, but there’s always one person who seems impossible to please. That’s why we’ve tossed the budget in search of the most rarefied experiences and exotic goods. Consider these 10 items your best chance at finding the upper hand in any gift exchange.
A Utopian Vision of Mars
Elon Musk can’t have all the Martian fun. As the P.T. Barnum of Futurism whips up excitement for sending SpaceX colonists to the Red Planet by 2024 (and shooting his midnight-cherry Tesla Roadster into orbit), your billionaire can take a more contemplative approach with a historic globe that imagines what life is like out there: “Mars efter Lowell’s Glober 1894-1914.”
The hand-inked and -colored manuscript orb was made by Emmy Ingeborg Brun, a Danish socialist and astronomer, from mistranslated drawings by Giovanni Schiaparelli that interpreted “canali” (natural channels) as man-made canals, evidence of a now-dying Martian population. In those lines, Brun saw evidence of a cooperative society and promoted Mars as a potential site for a socialist Utopia (not so unlike today’s space race). To spread the gospel, she started sending copies of the globe to museums and academic institutions around the world; only eight, including this one, have endured. The varnished, papier mâché globe comes on a bronze base inscribed with the words “Free Land. Free Trade. Free Men.” It would make a handsome mantelpiece item for any earthbound corner office.
Cost: 60,000 pounds ($81,000)
An Expedition to the North Pole
Naughty or nice is beside the point when you can skip the letter to Santa and go straight to the source instead. For those short on time, there’s a three-day helicopter flyover (from $20,995); for those long on insanity, the North Pole Marathon will take place on April 9, 2018 (entry fee: 16,000 pounds). For everyone else, Quark Expeditions offers two-week, all-inclusive trips aboard a Russian, nuclear-powered icebreaker to the geographic North Pole. (True magnetic north is a different point that constantly wanders and is best left for the on-board scientists to explain.)
What to expect? Blissful days unplugged from the internet, 24-hour sunshine, the surreal seascapes of Franz Josef Land, an occasional, helicopter-borne scouting mission, and the chance to spot polar bears, walruses, seals, and whales. Daily lectures by marine biologists, climatologists, and glaciologists will address the region’s essence. Once at 90°N—there’s no land here, just forever shifting, meters-thick sea ice—Quark will arrange a barbeque, Champagne toast, and (weather permitting) a hot-air balloon ride. The truly brave can even dunk in the frigid water. Sure, accommodations aren’t luxe (book the Arktika Suite), but that’s kind of the point: to walk away feeling less like a tourist and more like an accomplished adventurer. It’s one thing to say you’re on top of the world, but fewer than 700 people annually can claim literally to have been there.
Cost: $46,900 per person, with transfer package
An Animal-Relocation Safari
Animal conservation is a delicate dance that can fall victim to its own success: Too many elephants or rhinos in one area, and they eat all the plants; a juvenile lion kicked out of the pride is going to have a rough and bloody bachelor life, unless he has space to roam. Luckily, this is a problem money most definitely solves.
Charity Travel services travelers who yearn to go beyond Africa’s traditional, twice-daily game drives by matching them up with conservation organizations (Wildlife ACT, African Parks) that need funding to move endangered species out of overpopulated game reserves. Nobody is going to move a lion because a billionaire says so, but with enough notice (ideally a year) and Mother Nature’s blessing, guests can help out, getting up close and personal with the sleeping beastie while snagging a supreme selfie in the process. Rhino de-horning and wild-dog-collaring expeditions are also available—often on the same trip.
Cost: Six-night safaris, from $50,000 per person for lion relocations, $100,000 per person for rhinos, and upwards of $500,000 for elephants. (You have to move the whole herd.) Fees cover the entirety of moving the animal (e.g., helicopters, tranquilizer darts, veterinarians) as well as all-inclusive lodges, ground, and air transfers arranged via the region’s best high-end outfitters.
A Watch Worn by a Legend
Unless you’re the anonymous bidder who bought Paul Newman’s actual Paul Newman Daytona Rolex for $17.8 million, Christie’s has a few choice lots left in its Evening of Exceptional Watches. For men, nothing says swagger quite like Joe DiMaggio’s Patek Philippe ref. 130. The baseball legend acquired the 33mm, 18-carat gold chronograph in 1948. It’s still in fantastic condition, from its silvered, Breguet numerals to the original leather strap DiMaggio wore around his wrist.
The ladies in your life can be equally well-served at this auction. There’s a diamond-encrusted Gruen that belonged to jazz singer Billie Holiday during a pivotal moment of her career headlining at Café Society. An inscription reads “To Billie From David, 1938” on the back of the 11mm case; David’s identity is a mystery. Also inscribed is a Cresarrow silver travel watch with gold numerals and a Tiffany & Co. logo on a cream dial; British aviator Amy Johnson gave it to Amelia Earhart circa 1932 after Earhart’s history-making solo flight across the Atlantic Ocean. “To Amelia, In Sincere Admiration, Amy”—the sentiment might as well land on whomever receives it.
Cost: High estimates range from $300,000 for the DiMaggio to $18,000 for the Holiday and $120,000 for the Earhart.
The Ultimate Olympic VIP Experience
What’s harder? Becoming an Olympic athlete or becoming a billionaire? Tough to say, but certainly the former is more difficult without the latter, as American athletes competing their way up the ladder receive no federal funding for training or coaching (unlike peers in most of the rest of the world). They need corporate and individual sponsors to make medals happen.
In that light, the Champions Club trip to the 2018 Olympic Winter Games in PyeongChang, South Korea, is a feel-good gift for the super-rich ski and snowboard patriots in your life. In return for their support of the U.S. team, they’ll be ensconced in white-glove luxury (from meals to hotels), provided VIP credentials, and invited to private victory celebrations with triumphant American athletes just hours after they’ve stepped off the podium. Two possible waves keep the trip intimate: Feb. 8–17 includes the opening ceremonies; Feb. 17-26 wraps the Games up.
Cost: For two people, a minimum $250,000 donation, plus an additional $90,000 for travel expenses. If your billionaire can’t make it to PyeongChang, U.S. Ski & Snowboard is running a World Championship trip to Åre, Sweden, (2019) and is already talking to donors about Beijing 2022.
An Aston Martin Submarine
Billionaires aren’t immune to ennui. After popping the umpteenth bottle of bubbly in the Jacuzzi, sailing up and down the Cote d’Azur can get so … typical. That is, until they take their Aston Martin submarine for a spin. Codenamed “Project Neptune,” the three-person vehicle is the fruit of a collaboration with Florida-based Triton Submarines LLC, a leader in luxury submersibles. Silver, blade-like pontoons give the vessel a silhouette that a Bond villain could appreciate, while the air-conditioned acrylic bubble of a cabin allows unfettered views of underwater domains down to 1,650 feet. The 5.9-foot-tall sub weighs just over 4 tons and can cruise at 3 knots, or 3.5 miles an hour. Deliveries start next year.
Cost: $4 million
Their Name in Lights
While nothing says “I’ve made it” quite like 10 figures in the bank, having your billionaire’s name emblazoned on the side of the local baseball stadium certainly states the case. Right now, the home parks for the Washington Nationals, Miami Marlins, and Seattle Mariners are all up for grabs, while the Los Angeles Dodgers are soliciting offers for just the stadium’s grass and dirt. Terms can run into decades and cost millions (the Mariners, for instance, are seeking upwards of $5 million per season), so you may want to double-check their fan interests.
Less controversial—barring any billionaire infighting—is to sponsor a collection or exhibit in the American Museum of Natural History in New York. The Philadelphia Museum of Art also offers opportunities for shouting a permanent “Adrian!” via naming rights to specific galleries in its landmark building; prices start at $500,000 and proceed to $75 million, according to location, size, and visibility. Endowments to name staff positions begin at $750,000.
A Private Island for the Apocalypse
In an uncertain world, everybody could use a good escape plan. And if a $14 million, bunker-ready home in Atlanta (stocked with buckets of dehydrated chili mac) is a bit too close to home, there’s always New Zealand. The isolated South Pacific nation is already a popular bolthole for the mega-rich to hedge their bets should the U.S. or Europe start to go belly-up—Jack Ma, Peter Thiel, Alexander Ambramov, and hedge-fund pioneer Julian Robertson have all reportedly put down for multimillion-dollar hideaways in the Kiwi countryside.
Still, for your billionaire, only the best: Pakatoa, a 59-acre private island in the Hauraki Gulf, just a 15-minute helicopter ride from Auckland. The facilities that remain from Pakatoa’s previous life as a holiday resort (1965-2000) may be “extremely tired,” but the whole complex has a certain vintage, Lost-like appeal: tennis courts, a bowling green, nine-hole golf course, solarium, and swimming pool, plus enough outbuildings to accommodate an extended clan. The temperate, sunny weather in this region of the North Island makes for prime yachting, too, with a deepwater dock at the ready.
Cost: $24 million, and buyers could qualify for New Zealand residency as well.
An Iconic Automobile
Time may be the ultimate luxury—something to be savored, once you’ve achieved major success—but you’d never know it from today’s endless pursuit of the shortest sprint times, highest top speed, and most extreme, seven-figure supercars. A vintage Ferrari, counterintuitively, may be just the ticket to remind your billionaire to slow down.
On sale at RM Sotheby’s Icons auction in Manhattan, this 1961 Ferrari 250 GT Cabriolet Series II (chassis 3009 GT) by acclaimed designer Pininfarina is the epitome of a classic touring Ferrari. Its luscious curves and high-revving, vociferous V12 don’t mind making themselves known, but they also nod toward a more languorous life, saying “I’ve got this” to whatever may be round the bend. Fully restored, with dark Grigio Ortello paint and a tan-leather interior, and with only 600 miles since the restoration, it’s a concours- or rally-ready addition to any blue chip collection.
Cost: Estimated at $1.5 million to $1.8 million
One’s Very Own Cask of Scotch
Don’t get us wrong, giving a four-figure bottle of booze makes a nice gesture. But 600-some bottles of the stuff? Not even your snobbiest, Scotch-loving friends should scoff at that. With offices in Edinburgh and Singapore, Cask 88 sources a selection of primary- and secondary-market casks from brand-name distilleries (Macallan, Dalmore, Bowmore, Laphroaig) as well as since-closed producers with cult cachet (Rosebank, Port Ellen) to sell as alternative assets or passion projects.
Each cask is unique, and samples are available: Does she or he prefer the heathery spice of the Highlands, the smooth approachability of Lowland-style, the fruit notes in a Speyside single malt, or an Islay peat bomb? All casks are stored in bonded warehouses, often at the original distillery, and that’s when the fun begins. The Cask 88 team provides expert guidance on maturation (including re-casking to a new finish), advises when it’s time to bottle (or sell), designs bespoke packaging, and can arrange visits to the ‘Precious’ through the years.
Cost: Varies widely. A five-year-old, second-fill bourbon barrel of Craigellachie (61.3 percent alcohol by volume, 109 liters/approximately 255 bottles) can be had for a mere 3,825 pounds, while a 35-year-old sherry hogshead of Bowmore (45 percent ABV, 57.5 liters/approximately 182 bottles) runs 323,960 pounds. Storage itself is rather cheap: about 500 pounds for every 10 years of maturation.