Why Nintendo Switch 2 Could Face a Steep Price Hike

Nintendo Switch 2 game consoles at an electronics store in Valencia, Spain.Photographer: Michael Robinson Chavez/Bloomberg

The fastest-selling game console of all time may not be enough to shelter Nintendo Co.’s stock from growing investor fears about skyrocketing memory prices.

The Mario Kart creator is set to report third-quarter earnings next week, with many expecting knockout revenue from the Switch 2 after recent data showed strong holiday sales in the US. But a memory chip supply crunch, driven by insatiable demand for AI hardware, threatens to drive up the price of the new console — and derail Nintendo’s share recovery.