Adobe to Buy Marketing Platform Semrush in $1.9 Billion Deal

Adobe Inc. has agreed to buy the marketing software company Semrush Holdings Inc. for $1.9 billion, marking its first takeover announcement since the failed $20 billion acquisition of Figma Inc. in 2022.

The all-cash deal will value Semrush at $12 per share and is expected to close in the first half of 2026, Adobe said in a statement Wednesday. The takeover would be Adobe’s third-largest, after it bought Marketo for around $4.75 billion in 2018 and Macromedia for about $3.4 billion in 2005.