Deals
Adobe to Buy Marketo for $4.75 Billion in Marketing Push
- The deal would be software maker’s largest transaction ever
- Photoshop maker’s competition with Salesforce has heated up
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Adobe Systems Inc. agreed to acquire software maker Marketo Inc. for $4.75 billion, bolstering its marketing tools in a bid to compete against Salesforce.com Inc. and Oracle Corp. in a fast-growing business.
The deal, which would be Adobe’s largest ever, is expected to close during the fourth quarter of fiscal 2018, the San Jose, California-based company said Thursday in a statement.