Billionaires

Red Bull Owners Prop up Riches With Dividend as Profit Drops

Cans of Red Bul energy drink.Photographer: Simon Dawson/Bloomberg

Red Bull GmbH paid shareholders its highest dividend in three years after adding a one-time payout on top of regular distributions, propping up their wealth even as the energy-drink maker posted lower annual profit.

Mark Mateschitz and the wider Yoovidhya family will both receive €648 million ($761 million) based on their 49% ownership, according to a filing on Austria’s corporate registry. As part of the payout, Red Bull will distribute €500 million from retained earnings. It’s also paying out about 30 million euros based on a 2% stake previously held by Chalerm Yoovidhya that has been transferred to Fides Trustees earlier this year.