Red Bull Heir Moves $1.1 Billion Stake to Geneva Trust Firm

When an Austrian marketer and a Thai businessman decided to launch Red Bull to the world, they settled on a simple ownership structure: each would own 49% of the venture.

Chalerm Yoovidhya, a son of the Thai businessman, got the remaining 2% and has kept it for around four decades as Red Bull became a roaring success and turned him, his father and at least nine other family members into billionaires.