Health
Women and Older Adults are Driving Sales of Creatine Higher
Creatine indirectly contributes to muscle growth by enabling more training.
Photographer: Christoph Soeder/picture-alliance/AP Photo
Creatine is shedding its gym-bro reputation, unlocking lucrative new markets as women and older Americans get wise to the benefits of the long-stigmatized supplement. Sales are booming as a result.
As the Covid-19 pandemic put health and wellbeing front and center for many Americans, creatine started riding the same wave that pushed up demand for anything from high-protein food products and weight-loss drugs to an interest in weight lifting, among other lifestyle changes.