JD.com in Talks to Buy Germany’s Ceconomy for €2.2 Billion

A MediaMarkt electronics store in Vienna.
Photographer: Andrey Rudakov/Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Eyk Henning and Dong Cao

July 24, 2025 at 11:19 AM UTC

Updated on

July 24, 2025 at 2:44 PM UTC

Chinese e-commerce firm JD.com Inc. is in advanced talks to acquire Ceconomy AG in a deal that could value the German electronics retailer at about €2.2 billion ($2.6 billion).

JD.com is considering an offer of €4.60 in cash for each Ceconomy share, according to a Ceconomy’s statement on Thursday that confirmed an earlier Bloomberg News report. The potential offer price represents a 23% premium to the company’s closing price of €3.75 on Wednesday.