Coach’s Hit Handbag Shows How Less-Expensive Luxury Is Gaining Ground

Ultra-luxury is losing its luster — and mid-tier competitors are capitalizing.

Industry bellwether LVMH Moët Hennessy Louis Vuitton SE, which reported weaker-than-expected sales in the latest quarter, was accused of selling a Dior bag that costs about $60 to make for $2,800. Meanwhile, Tapestry Inc.’s Coach is cashing in on cool with its $495 Tabby bag — a viral hit that costs a fraction of a similar shoulder bag from Dior or Chanel.