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Porsche Careens Toward Trump Tariff Showdown in Weakened State

  • 911 maker would lose out most if US president lifts EU levies
  • Dealers in Porsche’s biggest market entirely rely on imports
Porsches lined up at the Frankfurt Stock Exchange for the company’s 2022 IPO.

Photographer: Alex Kraus/Bloomberg

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Little is going right at Porsche AG: Sales are slumping, earnings are in decline, top executives are being ousted.

And in a market where buyers are still snapping up 911 sports cars and Cayenne sport utility vehicles, the president is saying new tariffs “definitely” are coming.