Corporate Leadership

Harley-Davidson Drops Diversity Efforts After Attacks by Anti-DEI Activist

  • Company says it no longer has a corporate DEI function
  • Motorcycle maker plans to end socially-motivated training

The retreat is part of a broader backlash against corporate DEI that has companies re-examining programs added over the last several years.

Photographer: Luke Sharrett/Bloomberg
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Harley-Davidson Inc. dropped several diversity, equity and inclusion initiatives after weeks of sustained pressure from an anti-DEI crusader.

The Milwaukee-based company on Monday said that it no longer has minority-owned supplier spending goals, will drop socially-motivated training for employees and make other changes to back away from diversity programs. The motorcycle maker also hasn’t operated a corporate DEI function since April, it said in a statement posted to social media platform X.