Corporate Leadership
Broad Customer Base or Woke Agenda: Harley Wrestles With Anti-DEI Attack
- Motorcycle maker says reassessment began earlier this year
- Anti-DEI activist Robby Starbuck targeted company last month
Motorcycles at a Harley-Davidson dealership in Louisville, Kentucky.
Photographer: Luke Sharrett/BloombergThis article is for subscribers only.
Harley-Davidson Inc., under fire for its diversity, equity and inclusion policies, told employees that it began a review of its “stakeholder and outreach activities” earlier this year.
The motorcycle maker said in an email to staff on July 26 that the outcome of that evaluation will inform its stakeholder initiatives in the future. Anti-DEI activist Robby Starbuck, who started a social media campaign against the company on July 23, posted a copy of the memo on the social media platform X Thursday.