Samsung Faces Pakistan Smartphone Shortage After Winning Debut
- Mobile maker assembles devices it sells in Pakistan locally
- Samsung’s latest flagship phone family has seen a strong start
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Samsung Electronics Co. is facing a shortage of its S24 smartphones in Pakistan after seeing unprecedented demand for its flagship phone.
The handsets, assembled locally in the country, have been in hot demand since their launch earlier this year. Pricier than the rest of Samsung’s range, the dearth of Galaxy S24 Ultra and other S24 devices shows the spending power of the more affluent Pakistani consumers. The world’s fifth-most populous nation, Pakistan has 192 million mobile phone users.