General Motors’s All-Electric Pledge Hinges on Customer Demand, CEO Barra Says

General Motors Co.’s pledge to have an all electric fleet by 2035 hinges on consumer acceptance, Chief Executive Officer Mary Barra said.

The automaker still aims to convert all of its vehicles to battery power by then, Barra said Tuesday at a media event in Detroit. But GM will remain flexible and could back off if consumers aren’t ready to make the switch.