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By David Welch

January 28, 2021 at 4:00 PM UTC

Updated on

January 28, 2021 at 5:51 PM UTC

This article is for subscribers only.

General Motors Co. is promising to go green by making all of its global operations and vehicles carbon neutral by 2040, including selling only zero-emission models by 2035.

The pledge is a bold embrace by the automaker of emission-reduction goals set by California. The state is one of the largest markets for vehicles in the U.S. and announced plans in September to ban sales of gasoline-powered cars and trucks by 2035. GM’s target for achieving company-wide carbon neutrality is 10 years ahead of rival Ford Motor Co.’s goal.