Hit App Temu Weighs Super Bowl Return as Shein Rivalry Heats Up
- It’s in talks to buy a spot after ‘Shop Like a Billionaire’
- PDD is challenging both Alibaba and Shein at home and abroad
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Temu, the bargains shopping app that in just over a year has overtaken Shein in the US, is considering reprising its Super Bowl appearance in 2024.
The company, owned by China’s PDD Holdings Inc., is in talks to again buy an ad spot following a splashy debut this year that introduced its youth-oriented shopping service to millions of American consumers. Negotiations aren’t finalized, a spokesperson for the company said.