Chinese-Owned Rival to Shein Makes Splashy Super Bowl Debut
- PDD’s Temu ran 30-second segments during the game Sunday
- It may be one of just a handful of Chinese-owned US successes
The Temu website.
Photographer: Lam Yik/BloombergThis article is for subscribers only.
Chinese-owned e-commerce upstart Temu made its Super Bowl debut on Sunday, an unofficial coming-out party for an online shopping app that’s climbed American download charts since its debut late last year.
PDD Holdings Inc.’s service, which like Shein has gained a reputation for cut-rate pricing and fast delivery, ran two 30-second spots featuring a trendy shopper twirling and dancing to phrases like “Cha-ching! I feel so rich, oh yeah.” PDD, formerly known as Pinduoduo, said it’s also giving away a total of $10 million to users via online sweepstakes.