Apple Product Design Veteran Jony Ive Invests in Blender Device
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Jony Ive, the legendary Apple Inc. veteran who helped design the iPhone and iPad, is turning his attention to a different kind of device: a mobile blender for fruit smoothies.
The executive, who left Apple in 2019 to focus on his own design studio, is investing in a startup called Cruz that makes the $129 BlenderCap. The battery-powered gadget screws on to the top of standard-size sport bottles — like the Hydro Flask — and turns them into portable blenders.