Inside Apple's Long Goodbye to Design Chief Jony Ive

  • Company’s close-knit design team withered in recent years
  • Future breakthrough products need new tech, not just design
"It’s not too shabby!" Jony Ive’s response to Steve Jobs when asked for his thoughts on the first i-Phone.Source: TicToc
Lock
This article is for subscribers only.

Jony Ive has been leaving Apple Inc. for years. When it was finally made official on Thursday, there was nevertheless hand-wringing about the company’s future.

Ive led a stable, close-knit team of designers who created the slick look and feel of Apple’s hardware and software for more than two decades. At least six members of the group have left in the past three years.