Hyperdrive
Ford to Double Output of Hybrid F-150 Truck as EV Sales Slow
A Ford F-150 Lightning on a production line.
Photographer: Emily Elconin/BloombergThis article is for subscribers only.
Ford Motor Co. is doubling production and cutting prices of gasoline-electric hybrid F-150 pickups as pure electric models become a harder sell among budget-minded buyers.
Ford is seeing growing demand for the hybrid-powered of F-150, which currently accounts for one-in-10 deliveries of its top-selling model. By cranking up production next year, Ford said Tuesday it’ll offer the hybrid for a starting price of $55,000 plus destination and delivery charges — the same price as an equivalent gas-fueled model.