Ford’s F-Series Cash Haul Ranks Near iPhone Among U.S. Products
- Pickup franchise generated $42 billion of revenue last year
- Automaker will unveil overhauled F-150 later this week
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Ford Motor Co. has a lot riding on the overhauled F-150 pickup it’s unveiling this week. Rather than shy away from the stakes, the automaker has given a look under the hood of its cash-cow truck franchise.
The almost 900,000 F-Series pickups sold last year generated about $42 billion in revenue, according to a study Ford commissioned from the Boston Consulting Group. That ranks near Apple Inc.’s iPhone among the biggest U.S. consumer products. On its own, F-Series is larger than McDonald’s Corp., Nike Inc., Coca-Cola Co. and Starbucks Corp.