Apple Is Now the Only Major Phone Brand Without a Foldable
- Foldables category has surged since 2019 debut by Samsung
- Apple has shown little interest in joining the trend so far
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Apple Inc. is now alone among global smartphone brands without a foldable device in its portfolio, putting it on the sidelines of a trend that promises to generate tens of billions of dollars in coming years.
With Alphabet Inc.’s Google launching the Pixel Fold at an event Wednesday, every major brand running the Android operating system has now adopted the form factor. And though Apple began early work on a foldable iPhone years ago, it’s shown little interest in racing a product to market.