Big Tech

Google Enters Foldable Market With $1,799 Pixel Phone to Rival Samsung

  • Pixel Fold is accompanied by Pixel Tablet at Google I/O debut
  • Google aiming to stand out with a larger front screen, camera
Google Pixel FoldSource: Google
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Alphabet Inc.’s Google introduced a $1,799 foldable smartphone, a new entry-level Pixel phone and a tablet for the home, its latest attempt to spark hardware sales in an arena saturated by Apple Inc. and Samsung Electronics Co.

Launched at Wednesday’s Google I/O conference, the Pixel Fold is Google’s first entry into the growing foldables category and comes with a 7.6-inch main display and a 5.8-inch external panel. Google touts this as the thinnest foldable in the markets where it will be sold, which include the US, UK, Germany and Japan.