Marc Lore’s Delivery Startup Scales Back in Tech Downturn
Wonder modified Mercedes Sprinter vans to house its mobile kitchens. Now, it’s pivoting to immobile ones.
Marc Lore
Photographer: Patrick T. Fallon/BloombergWonder, a deep-pocketed food delivery startup known for building van-based kitchens where food can be prepared and driven to customers’ doors, is abandoning the idea of food trucks altogether. It will begin shuttering operations in suburban New Jersey and New York next week, according to a company spokesperson, and will wind the operation down entirely by late May, cutting an undisclosed number of employees and selling off its fleet of several hundred Mercedes Sprinter utility vans.
The startup was valued at about $3.5 billion last year, and is the latest to trim staff and scale back operations in the face of the larger tech rout.