Marc Lore’s Latest Startup Has 60 Chefs and Half a Billion Dollars
Wonder makes food in trucks outside customers’ houses. Investors are betting big that it can deliver.
A Wonder food truck.
Source: WonderThis article is for subscribers only.
Since last year, several dozen purple-accented food trucks have been driving around suburban New Jersey, showing up at people’s houses to cook them food at their curb when beckoned through a smartphone application. The business that owns these trucks is a startup called Wonder, and it has used Westfield, an affluent town about 20 miles from Manhattan, as a testing ground for its brand of food delivery, recently spreading to a handful of neighboring communities.
Now, it’s planning a massive expansion, with hundreds of millions of dollars from investors, to go from 60 trucks today to more than 1,000 by the end of 2022.