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Paramount Has Two Hit Streaming Services: Now It Wants Some Credit

Paramount+ is the fastest-growing streaming service in the US.



Photographer: AaronP/Bauer-Griffin/GC Images/Getty Images

When Walmart Inc. decided earlier this year to include a video streaming service as a perk for customers of Walmart+, its membership program, the retailing giant met with a handful of major media companies including Walt Disney Co. and Comcast Corp.’s NBCUniversal.

In the end, Walmart announced it was going with Paramount+, a major coup for the two-year-old streamer. Paramount Global, the owner of Nickelodeon, has spent years building a relationship with Walmart and even has an office in the company’s home city, Bentonville, Arkansas. But its streaming service is smaller and less well known than Netflix, Disney+ and HBO Max.