Walmart Deal With Paramount Gives Members Streaming Perks

The Walmart logo is displayed on a store in Springfield, Ill., May 16, 2011. Walmart Inc. said Monday, Aug. 15, 2022, that it has signed a deal with Paramount Global to offer the entertainment company's streaming service as a perk to subscribers of the discounter's shipping subscription service. (AP Photo/Seth Perlman, File)

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By Associated Press

August 15, 2022 at 10:23 PM UTC

New York (AP) -- Walmart Inc. said Monday it has signed a deal with Paramount Global to offer the entertainment company's streaming service as a perk to subscribers of the discounter's shipping subscription service.

The move is part of efforts by the nation's largest retailer to better compete with Amazon's Prime membership program, which offers an array of perks.