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Gucci, Prada At Goodwill? New Resale Site Launches With Luxury Brands

Thrifting giant takes on secondhand marketplaces Poshmark and The RealReal with proceeds funding Goodwill’s charitable work.

Burberry Sapphire Crystal Swiss Made Watch priced at $230.85 on GoodwillFinds.

Burberry Sapphire Crystal Swiss Made Watch priced at $230.85 on GoodwillFinds.

Photographer: Photographer: GoodwillFinds
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Goodwill is making its first big push online with GoodwillFinds, a curated marketplace of donated goods that seeks to compete with Poshmark Inc. and RealReal Inc., secondhand sites where resale has become sport to shoppers hunting luxury brands to flip for profit.

Launching with more than 100,000 items that typically fill the racks and shelves of brick-and-mortar Goodwill stores including clothes, toys and housewares, the site is also chock full of unique high-end finds like a retro red patent leather Gucci bag selling for $499.99, black suede Prada shoes priced at $220.00 and a Burberry sapphire crystal Swiss watch up for grabs at $230.85.