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Gen Z Is ‘Shopping to Sell’ Luxury Brands as an Inflation Hack

Prada and Reformation rank high with the 25-and-under crowd.

Vintage Summer Layers

Vintage Summer Layers

Photographer: Annie Powers, Courtesy of The RealReal

Gen Z is leading the trend of “shopping to sell” designer fashions, according to The RealReal Inc.’s 2022 Luxury Resale Report

Consumers 25-years-old-and-younger see resale shopping as something of a sport, buying used luxury goods with the goal of selling them later at higher prices. The trend has become particularly popular as inflationary woes mount, the report said.