Juul Reaches $439 Million Settlement Over Marketing to Children
- Company says it already halted practices banned under the deal
- Juul ‘relentlessly marketed’ to underage users, states say
A person picks up a Juul Labs Inc. device kit in San Francisco.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Juul Labs Inc. reached an agreement in principle to pay $438.5 million to 33 states to resolve a two-year bipartisan probe into the e-cigarette manufacturer’s marketing and sales practices, particularly claims that it marketed addictive nicotine products to children.
The accord, which also includes Puerto Rico, would force Juul to comply with a series of “strict injunctive terms severely limiting their marketing and sales practices,” Connecticut Attorney General William Tong, who led the negotiations with Texas and Oregon, said Tuesday in a statement.