Juul Faces 39-State Probe of E-Cigarette Marketing to Teens
- Vaping giant has been under fire for underage use, illnesses
- Bipartisan effort mirrors 2017 opioid-marketing investigation
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Juul Labs Inc.’s legal woes expanded on Tuesday as 39 state attorneys general announced a joint investigation into whether the top U.S. e-cigarette maker is marketing its addictive nicotine products to children.
The probe will also examine Juul’s claims about its products’ nicotine content and their effectiveness in helping longtime smokers quit, the states said in a joint statement. The bipartisan effort is being led by Connecticut, Florida, Nevada, Oregon and Texas.