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Jeep’s China Failure Sends Foreboding Signal to Global Carmakers

The golden era of brisk growth and abundant profits for international companies and their local joint venture partners is over.

Shanghai auto show attendees check out a Jeep Wrangler Rubicon SUV in 2019.

Shanghai auto show attendees check out a Jeep Wrangler Rubicon SUV in 2019.

Photographer: Qilai Shen/Bloomberg
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It was one of the very first international auto brands to enter China, widely recognized by consumers and understood by its owners to have huge potential. And yet, Jeep is shutting down its only plant in the world’s largest market.