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We’re All Bargain Hunters Now That the Market’s Growth Spurt Is Over

Whether it’s because of rising interest rates, spiking inflation, or deflating tech hype, value investing is back in vogue again.

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When inflation heats up, everyone looks for good deals when they go shopping. The same is proving to be true in the stock market this year—and in dramatic fashion.

It’s a reversal in a rivalry that’s as fierce as that of the Yankees and the Red Sox: growth vs. value. In other words, whether it’s best to buy companies with dazzling, if sometimes dubious, prospects for sales and profit growth, or focus on stocks that look cheap based on the value of the company’s assets, even if earnings growth is relatively modest.