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Wordle Brought ‘Tens of Millions’ of New Users to the New York Times

  • Publisher added 387,000 digital subscribers in first quarter
  • Athletic subscriptions to be sold as part of bundle this year


Photographer: Brandon Bell/Getty Images

The New York Times Co. added a record number of subscribers for its games product in the first quarter thanks to its recent acquisition of Wordle.

The Times bought the popular daily word game in January. While Wordle remains free, it “brought an unprecedented tens of millions of new users to the Times,” Chief Executive Officer Meredith Kopit Levien said Wednesday. Many of the new users stayed and signed up for games subscriptions, which include crossword puzzles.