Tata Packs Power Brands in Mega App to Rival Amazon, Ambani
- Tata Group launched its all-in-one app Neu on Thursday
- Users can buy air tickets, electronics, groceries, book hotels
The $103 billion Tata Group rolled out its long-awaited all-in-one e-commerce app allowing users to buy everything from apparel to airline tickets as the sprawling Indian conglomerate vies for a piece of the fiercely competitive sector currently dominated by Amazon.com Inc., Walmart Inc. and Reliance Industries Ltd.
Mumbai-based Tata Digital Pvt.’s digital services platform, Tata Neu, which went live to consumers on Thursday, will have in-house brands including Croma, Westside, AirAsia India, the Taj chain of luxury hotels and BigBasket, according to the group’s website. Described as a “super-app” and in the pipeline since at least mid-2020, the website called it “a unified platform that connects several brands across the Tata universe like never before.”