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Tata Plots Ambitious E-Commerce Push to Take On Amazon, Reliance

  • Conglomerate is building an all-in-one app for e-commerce
  • Indian internet users forecast to reach 900 million by 2023

India’s Tata Group, the sprawling $111 billion jewelry-to-salt empire, is getting a huge digital makeover.

The conglomerate is building an all-in-one e-commerce app for its swathe of consumer products and services, a person familiar with the matter said. The prototypes, which consolidate all of the group’s consumer-facing businesses and existing online assets, are ready and a launch is expected by end-2020 or early next year, the person said, asking not to be identified discussing confidential matter.