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Super Bowl Restarts LA’s Major Industry of Producing Spectacles

After two years of Covid-19, the region is throwing open its doors to concerts, parties and Guy Fieri’s chicken tenders

SoFi Stadium in Inglewood, California ahead of Super Bowl LVI.

Photographer: Brian Rothmuller/Icon Sportswire/Getty Images

For nearly two years, Covid-19 has dimmed or canceled the spectacles that make Los Angeles the world’s entertainment capital. The area’s first Super Bowl in 29 years will be a measure not just of its economic health, but of whether the glitz is back.

The $5.5 billion SoFi Stadium on Sunday will host the country’s most-watched event, the National Football League’s championship between the hometown Rams and the Cincinnati Bengals. Angelenos have seized on the game as the city’s post-omicron moment. Governor Gavin Newsom, who kept Disneyland closed more than a year, and county Public Health Director Barbara Ferrer, the region’s version of Anthony Fauci, have both said the game should go on.