Super Bowl Host and Rams Owner Kroenke Wins Even Before Kickoff

Team value hits $4.68 billion after Kroenke paid $750 million
Stadium gets free publicity as 30-second ads cost $6.5 million

Stan Kroenke raises the trophy after the Rams win over the San Francisco 49ers in a NFC championship game at SoFi Stadium in Inglewood, California on Jan. 30.Photographer: Keith Birmingham/MediaNews Group/Pasadena Star-News/Getty Images

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By John Gittelsohn

February 6, 2022 at 3:00 PM UTC

This article is for subscribers only.

Stan Kroenke was called “Silent Stan” after he bought the Rams football team, rarely speaking or celebrating victories in public.

Last Sunday, five seasons after moving the National Football League franchise to Los Angeles from St. Louis -- and moments after his team won its conference championship -- the 74-year-old billionaire let loose.