Peloton Pulls Its Chris Noth Ad After Assault Allegations Report
- The ad was a response to death in new ‘Sex and the City’ show
- Company says it was unaware of allegations when it posted ad
This article is for subscribers only.
Peloton Interactive Inc. pulled an ad featuring Chris Noth after the Hollywood Reporter published a story on sexual assault allegations against the “Sex and the City” actor, extending a painful saga for the fitness company.
Last week, a new HBO Max show based on “Sex and the City” included a scene where Noth, who played the character Mr. Big, died after a 45-minute ride on a Peloton exercise bike. At the time, Peloton said it didn’t know its product would be used to kill off a character -- and the incident jarred investors. The stock declined over concerns that the episode would further erode Peloton’s cachet.