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‘Sex and the City’ Sequel Features Embarrassing Plot Twist For Peloton

  • Fitness company’s shares have dropped about 73% this year
  • Bike used as a prop in latest episode of well-known sitcom

Peloton Interactive Inc.’s most recent casualty isn’t just its share price, but a major character in the new series of “Sex and the City.”

The home fitness company, whose key product is an exercise bike, said it did not realize its product would be used as prop that led to the death of Mr. Big, who dropped dead after a 45-minute ride in the first episode “And Just Like That...”, which aired Thursday.