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Criteo Nears $380 Million Acquisition of AdTech Platform Iponweb

  • French online ad firm will pay $380 million in cash and stock
  • Criteo is diversifying revenue away from third-party cookies
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French online advertising firm Criteo SA is in exclusive talks to buy ad-trading platform Iponweb for $380 million, in what would be its largest-ever acquisition. 

Paris-based Criteo plans to pay $305 million in cash and $75 million in treasury shares, according to a statement on Thursday, which confirmed an earlier Bloomberg News report.