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H&M’s Tech Chief Wants Clothes to Compete With Wearables
- CTO examining how clothes could monitor heart rate, hydration
- Tech can make the company more sustainable, Alan Boehme says
A denim jacket that can mimic a hug.
Source: Boltware
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H&M’s chief technology officer is trying to make smart clothing mainstream, at a time when clothing manufacturers are struggling with complex supply chains and environmental pressure.