Twitter Expands Subscription Product to U.S. in Move Beyond Ads
- Twitter Blue subscribers will get perks like ad-free articles
- Move is seen as a way to diversify Twitter’s revenue streams
This article is for subscribers only.
Twitter Inc. is releasing a subscription product to users in the U.S., its largest and most valuable market, in a bid to expand its business beyond targeted advertising.
The company first launched Twitter Blue, a $2.99 monthly subscription offering that gives users access to exclusive features, in early June. It has been available in just two markets -- Canada and Australia -- and was rolled out in the U.S. and New Zealand on Tuesday.