Twitter Debuts Subscriptions to ‘Super Users’ in New Revenue Push

Twitter Inc. unveiled its long-awaited subscription service, offering paying customers exclusive features for rescinding tweets and organizing posts as part of a push to ease the social network’s dependence on advertising revenue.

Dubbed Twitter Blue, the product will cost $2.99 a month for access to tools including the ability to “undo” a post before it goes out publicly, organize bookmarked tweets into folders, and more easily read long tweet threads. Subscribers will also get faster service for customer-support claims, can choose from new app colors and will have the ability to modify the Twitter app icon on iOS devices.